A gentle cleanse that strengthens as it hydrates. This sulfate-free shampoo renews and hydrates hair, improving elasticity and suppleness while removing product build-up — without stripping natural oils. Safe for chemically and colour-treated hair. Benefits Cleanses without stripping natural oils Strengthens, hydrates and improves elasticity Boosts shine and helps reduce frizz Safe for chemically and colour-treated hair How to use: Massage into wet hair, lather, then rinse. Follow with the matching conditioner.